RideFix "Drive" Program
The RideFix "Drive" Program will be available to repair shops, oil change facilities, towing companies and other ancillary aftermarket auto-focused service companies who want to leverage both the RideFix consumer audience and the communication tools that RideFix has created for these shops to benefit current and future customers.
The "Drive" Program is split into two primary features:
While any repair shop can create a basic listing in our repair shop directory, a "Drive" member will gain the benefits of a
turbo listing which include:
After extensive focus-grouping of repair shop owners, the most consistent need that came up - that is not adequately being addressed by either existing POS or CRM offerings - is the need for a communication tool that helps to stabilize sales. There are fairly consistent "seasons" and highs and lows in repair shop sales volumes. None of the current communications tools on the market have the capacity to generate sales with these seasons in mind. With that, RideFix is developing a program called its "Sales Stabilizer" that works as follows:
Car repairs are grouped into three stages of criticalness
- Emergency - imperative that it be addressed soon
- Maintenance - This is the type of "tune up" repair that helps to extend the longevity of a car's life, much like a doctor checkup
- Cosmetic - This is the least essential of the repair levels
How it Works
The repair shop owner manages their calendar in their repair season module of the Sales Stabilizer, defining their busy and slow seasons on a month-to-month basis.
As customers have repairs completed, and inevitably opt-out of certain suggestions, these denied services get assigned a critical score from 1 to 3 and added to the customer's RideFix profile, accessible by both the customer and the repair shop.
A proprietary algorithm works daily to determine the most pertinent times to send customers repair reminders. It calculates the perceived level of business the shop should be receiving based on the repair season definitions, and then combines the criticalness of the various previously denied repairs in the system, and then automatically sends out email reminders.
- Critical repair reminders are sent with the most frequency, regardless of repair shop sales cycle.
- Less critical repairs are sent more infrequently, but dialed up during the repair shop slow months.
- Cosmetic repair reminders are sent the least frequently, but are sent primarily during the repair shops' slower months.